Music virality on social platforms: A literature review

Gabriel P. Oliveira; Ana Paula Couto da Silva; Mirella M. Moro

doi:10.33871/vortex.2025.13.10848

Autores

Gabriel P. Oliveira Universidade Federal de Minas Gerais https://orcid.org/0000-0002-7210-6408
Ana Paula Couto da Silva Universidade Federal de Minas Gerais https://orcid.org/0000-0001-5951-3562
Mirella M. Moro Universidade Federal de Minas Gerais https://orcid.org/0000-0002-0545-2001

DOI:

https://doi.org/10.33871/vortex.2025.13.10848

Palavras-chave:

viralização de músicas, plataformas sociais online, revisão sistemática da literatura, hit song science

Resumo

As plataformas sociais online amplificaram a viralização de conteúdos, incluindo músicas que rapidamente alcançam milhões de usuários, tornando a viralização musical um tema de pesquisa crescente em áreas como computação, música, comunicação e marketing. Diante disso, este artigo apresenta uma revisão da literatura sobre viralidade musical em mídias sociais, com o objetivo de compreender e sintetizar as pesquisas existentes sobre o tema a partir de uma perspectiva computacional. Apresentamos uma visão geral das principais dimensões, incluindo evolução temporal, perspectivas sobre viralidade, relação com o sucesso musical, fontes de dados, abordagens e métodos. Os resultados destacam o papel central de plataformas como YouTube e TikTok, a relação entre viralidade e sucesso, e o uso de abordagens tanto quantitativas quanto qualitativas. De modo geral, este trabalho pode servir como ponto de partida para investigações sobre a viralidade musical e suas dinâmicas complexas, visto que se trata de um tema...

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Biografia do Autor

Gabriel P. Oliveira, Universidade Federal de Minas Gerais

Gabriel P. Oliveira é bacharel e mestre em Ciência da Computação pela Universidade Federal de Minas Gerais (UFMG), Brasil, em 2018 e 2021, respectivamente, onde atualmente é doutorando. Realizou período sanduíche no Politecnico di Torino, Itália. Seus interesses de pesquisa incluem computação social e ciência de dados, com forte ênfase em domínios interdisciplinares. É membro do Laboratório de Ciência da Computação Interdisciplinar (CS+X).

Ana Paula Couto da Silva, Universidade Federal de Minas Gerais

Ana Paula Couto da Silva obteve o título de doutora em Engenharia de Computação e Sistemas pela Universidade Federal do Rio de Janeiro, em 2006. Atuou no IRISA-Rennes, em 2005 e 2007, foi pesquisadora de pós-doutorado no Politecnico di Torino, em 2008, professora visitante em 2016 e pesquisadora visitante em 2018. É professora titular do Departamento de Ciência da Computação da Universidade Federal de Minas Gerais, onde atua desde 2013. Possui bolsa de produtividade em pesquisa (PQ-CNPq) nível 2. Seus interesses de pesquisa incluem ciência de redes, computação social, análise de sistemas computacionais e green networking.

Mirella M. Moro, Universidade Federal de Minas Gerais

Mirella M. Moro, PhD, atua no Departamento de Ciência da Computação da Universidade Federal de Minas Gerais, Brasil. Seus interesses de pesquisa incluem ciência orientada a dados, computação e cultura, diversidade de gênero e educação em Ciência da Computação. É também defensora da maior participação feminina em Computação e Tecnologia e coordena o Programa Meninas Digitais da Sociedade Brasileira de Computação.

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