Um mercado de ruídos e sons para o bem-estar

Vinícius Andrade Pereira; Cássio de Borba Lucas

doi:10.33871/vortex.2024.12.9666

Authors

Vinícius Andrade Pereira Universidade do Estado do Rio de Janeiro https://orcid.org/0000-0003-3593-2521
Cássio de Borba Lucas Universidade do Estado do Rio de Janeiro https://orcid.org/0000-0003-1642-8274

DOI:

https://doi.org/10.33871/vortex.2024.12.9666

Keywords:

MONSWELL, Listening, Noise

Abstract

This article explores the conjecture of an emerging market within the contemporary communicational and aural landscape, termed the Market for Noise and Sound for Well-Being (MONSWELL). This market is characterized by noisy products aimed at various forms of well-being: from physical and psychological improvements such as enhanced memory, concentration, and sleep quality to focusing on study and work activities and various forms of pleasure, including "brain orgasms" related to ASMR. The emergence of MONSWELL also illustrates how contemporary culture is developing new engagements with what was once condemned by communication theory as spurious: noise. Transitioning from a provocative stance—as exemplified by Russolo's Futurist Manifesto, Musique Concrète, and noise music — noise is now being commodified in a global sonic market and domesticated into positive and therapeutic experiences. This shift redefines the cultural and economic value of noise and challenges preconceived notions of auditory aesthetics and well-being in the digital age.

Downloads

Download data is not yet available.

Author Biographies

Vinícius Andrade Pereira, Universidade do Estado do Rio de Janeiro

Vinícius Andrade Pereira is an associate professor at the School of Social Communication and a permanent professor in the Postgraduate Program in Communication at the State University of Rio de Janeiro. He holds a PhD in Communication from the Federal University of Rio de Janeiro (2002), with complementary training (CNPq sandwich doctorate scholarship) at the McLuhan Program in Culture and Technology, at the University of Toronto, Canada (2001). Post-doctorate at The Brown Institute for Media Innovation, Columbia University, NYC (USA), 2015/2016, with a FAPESP grant, and at Winchester School of Art, University of Southampton, England (2023), with a CAPES Senior Visiting Professor grant. ORCID: https://orcid.org/0000-0003-3593-2521. E-mail: vinianp@gmail.com

Cássio de Borba Lucas, Universidade do Estado do Rio de Janeiro

Cássio de Borba Lucas is a substitute professor at the School of Communication of the Federal University of Rio de Janeiro. He is a post-doctoral student at the State University of Rio de Janeiro, with a CNPq/FAPERJ grant. He holds a PhD in communication from the Federal University of Rio Grande do Sul. He has published research on communication theories, semiotics, communication materialities, music, sound and cinema.

References

BENJAMIN, Walter. Obras escolhidas: Magia e técnica, arte e política. São Paulo, SP: Brasiliense, 2011

BESTBUY. A Sound Sleep: Choosing Between White, Pink, and Brown Noise. Disponível em: https://www.bestbuy.com/discover-learn/a-sound-sleep-choosing-between-white-pink-and-brown-noise/pcmcat1673971189539. Acesso em: 07/11/2024.

BIANCHI, Eliane; SCALABRIN, Ana Carla & PENTERICH, Eduardo. Uma análise do bem-estar psicológico das pessoas nos ambientes organizacionais: Reflexões para a gestão da qualidade de vida no trabalho. RACRE, v. 6, n. 10, 93-105, 2006.

BULL, Michael. & BECK, Les. The auditory culture reader. Routledge. 2003.

CLOUD.B. Sleep sheep. Disponível em: https://cloudb.com/products/sleep-sheep%E2%84%A2-us. Acesso em: 07/11/2024.

CRARY, Jonathan. Técnicas do observador: visão e modernidade no século XIX. Rio de Janeiro, RJ: Contraponto. 2012.

FLOREA, Laurentiu. Binaural Beats. Disponível em: https://www.audible.com.br/pd/Binaural-Beats-Audiolivro/B0CRLG91F2. Acesso em: 07/11/2024.

HEGARTY, Paul. Noise/Music: a history. Continuum, 2007.

iDOSER. iDoser premium. Disponível em: https://apps.apple.com/br/app/idoser-premium/id295536778. Acesso em: 07/11/2024.

MARX, Karl. Os Pensadores - Marx, Volume I. Nova Cultural, 1987.

MARX, Karl. Economic and philosophic manuscripts of 1844. Prometheus Books, 1988.

myNoise BV. Isochronic Tones. Disponível em: https://mynoise.net/NoiseMachines/isochronicBrainwaveGenerator.php. Acessado em: 07/11/2024.

NOVAK, David. Japanoise - music at the edge of circulation. Duke University Press, 2013.

PEREIRA, Vinícius Andrade. Reflexões sobre as materialidades dos meios: embodiment, afetividade e sensorialidade nas dinâmicas de comunicação das novas mídias. Fronteiras, v. 8, n. 3, 93-101, 2006.

PEREIRA, Vinícius Andrade, CASTANHEIRA, José Cláudio & SARPA, Rafael. Simbiotecnoises: ruídos extremos na cultura do entretenimento. In: Sá, S. (Ed.) Rumos da Cultura da Música - Negócios, estéticas, linguagens e audibilidades. Porto Alegre, RS: Sulina, 2010.

SCALABRINI, Osvaldo. Nature sounds, sounds of birds, relaxation, harmonization. Vídeo e áudio digital. Disponível em: https://www.youtube.com/watch?v=JXgh0nlxAQs. Acesso em: 07/11/2024.

SCHAFER, Raymond Murray. A afinação do mundo. São Paulo, SP: UNESP, 2001.

STERNE, Jonathan. The audible past: cultural origins of sound reproduction. Duke University Press, 2003.

SCORSOLINI-COMIN, Fabio. & SANTOS, Manoel. O estudo científico da felicidade e a promoção da saúde: revisão integrativa da literatura. Revista Latino-Americana de Enfermagem, v. 18, n. 3, 188-195, 2010.

SupernaturalMusic. MI - 528 Hz | pure tone | Solfeggio Frequency | Transformation, Love and Miracles (DNA Repair). Disponível em: https://www.youtube.com/watch?v=qgSb8QdFU7k. Acesso em: 07/11/2024.

THOMPSON, Emily. The Soundscape of Modernity: architectural accoustics and the culture of listening in America, 1900-1933. MIT Press, 2004.

VANBUSKIRK, Sarah. What is a brain orgasm? Disponível em: https://www.verywellmind.com/what-is-a-brain-orgasm-5092957. Acesso em: 07/11/2024.