A GALERIA COMERCIAL
DOI:
https://doi.org/10.33871/sensorium.2024.11.8977Abstract
The Commercial Gallery arises from a collaborative desire, which a curator-artist (Charlene Cabral) invites an artist-curator (Júlia Milward), and together they develop a project that combines the occupation, insertion, and exhibition of art in the commercial environment of downtown São Paulo. The proposal aims to involve other professional artists in a participatory manner and aims to engage with diverse audiences, with a special emphasis on those who do not habitually frequent the usual art exhibition spaces. It is an experimental artistic project that seeks to challenge the designated places for each thing and put into dialogue different modes of perception, also addressing the role of the market in contemporary art and the various barriers that exclude certain people from being audiences and/or agents of this system.
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